November/december 2007

how by dov seidman

How by Dov SeidmanMONTHLY BOOK FEATURE:

 

How: Why HOW We Do Anything Means Everything... in Business (and in Life) by Dov Seidman

 

It’s no longer about what you do; it’s about how you do it. This revolutionary idea forms the basis for Dov Siedman’s book, How: Why HOW We Do Anything Means Everything… in Business (and in Life). Addressing everything from personal leadership to cultural transformation, Siedman creates engaging metaphors that explain why we now need to focus on how we do things.

 

According to Siedman, we have moved beyond the “Just Do It” era of the 80’s and 90’s. During that time, just getting it done was more important than how it got done. Businesses competed by being the fastest and the most efficient. What we made and what we provided served as the focal point and we followed the path of greatness when we outperformed.

 

Today, outperforming, while still important, doesn’t differentiate us from our competition. With so many options about what to purchase and where to purchase it from consumer behavior has changed. We now must out-behave the competition. How we do what we do has become the new standard that sets us apart from everyone else in our industry, and specific strategies exist for improving how we do what we do.

 

One of the ways you can distinguish your company, products and yourself is by applying the leadership competencies learned during your Rapport training. Being open, enthusiastic, team-oriented and respectful of others sets you apart in any situation and applying those lessons to your entire culture will make a noticeable difference in both behavior and performance.

 

Purchase How: Why HOW We Do Anything Means Everything… in Business (and in Life) today to introduce yourself to one of the most informative and engaging business books to be released this year. For more information on how you can apply Rapport training to make a difference in your company call your Leadership Training Advisor at (800) 989-0715. 

 

 

 

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